Referral Request Email Templates

Subject:

Quick favor — know anyone like {{companyName}}?

Body:

Hi {{firstName}},

Thanks again for the kind words about [product/result]. It's always great to hear when things are working.

I'm curious — do you know anyone else who's dealing with [problem you solve]? I'd love an intro if anyone comes to mind. Even a name and company is helpful — I'll take it from there.

Of course, no pressure at all. Just thought I'd ask since you've seen the results firsthand.

Thanks,
{{yourName}}

Subject:

Would you introduce me to {{targetName}}?

Body:

Hi {{firstName}},

I noticed you're connected with {{targetName}} at {{targetCompany}} on LinkedIn. We've been trying to connect with them about [reason], and a warm intro would go a long way.

I've drafted a short blurb you can forward if it's easier:

"{{yourName}} runs {{yourCompany}}, which helps [one-liner]. They helped us [result], and I thought you two should connect."

Totally fine if the timing isn't right or if you'd rather not — I appreciate you either way.

Best,
{{yourName}}

Subject:

Glad we hit that milestone — one more thing

Body:

Hi {{firstName}},

I'm glad we were able to [achieve result] together. It's been a great project so far.

When our customers see results like this, I usually ask: is there anyone else in your network facing a similar challenge? We tend to do our best work through referrals because the trust is already there.

If anyone comes to mind, I'd love an introduction. Happy to return the favor if you ever need one on your end.

Thanks,
{{yourName}}

Subject:

Refer a friend, get {{incentive}}

Body:

Hi {{firstName}},

I wanted to let you know about our referral program. For every customer you refer who signs up, you'll receive {{incentive}} — and they'll get {{theirIncentive}} on their first month.

It's simple: just reply with their name and email, or forward them this link: [referral link]. I'll handle the rest and make sure it's a warm, no-pressure introduction.

Know anyone who could use help with [problem you solve]?

Thanks,
{{yourName}}