Testimonial Request Email Templates

Social proof sells, but most companies never ask for it. These templates make it easy to collect written testimonials, video reviews, and platform ratings from your happiest customers — without the awkwardness.

When to use these templates

Use the simple testimonial request for quick written quotes. The video template works when you want something more personal and shareable. The platform review template is for building your presence on G2, Capterra, or Google. The NPS follow-up captures enthusiasm while it's fresh.

All of these work best when sent within a week of a positive interaction, milestone, or survey response.

Simple Testimonial Request

When a customer has expressed satisfaction and you want a simple written testimonial.

Subject:

Would you share a quick testimonial, {{firstName}}?

Body:

Hi {{firstName}},

I'm glad to hear that {{companyName}} has been seeing good results with [product/service]. Quick question — would you be willing to share a short testimonial?

It doesn't need to be long. Even 2-3 sentences about what you liked or what changed would be incredibly helpful. Here's a prompt if it helps:

"Before using [product], we struggled with ___. Now, we ___. The biggest difference has been ___."

Totally fine if now's not the right time. Appreciate you either way.

Thanks,
{{yourName}}

Video Testimonial Request

When you want a video testimonial and need to make the process feel low-effort.

Subject:

Quick 60-second video? (We'll make it easy)

Body:

Hi {{firstName}},

Your results with [product] have been fantastic, and I think other companies in [industry] would love to hear your perspective. Would you be open to recording a short video testimonial?

Here's the easy version: just record a 60-second clip on your phone or laptop answering these three questions:

1. What problem were you trying to solve?
2. How has [product] helped?
3. What results have you seen?

No professional production needed — authentic and unscripted is actually better. If you'd prefer, I can set up a Zoom and we'll record it as a conversation instead.

Would either option work for you?

Best,
{{yourName}}

Review Platform Request

When you want to build reviews on a specific platform like G2, Capterra, or Google.

Subject:

Could you leave us a quick review on {{platform}}?

Body:

Hi {{firstName}},

I have a small favor to ask. We're building our presence on {{platform}} and reviews from customers like {{companyName}} make a huge difference.

Would you mind leaving a quick review? Here's the direct link: [review link]

It only takes about 2 minutes. Even a star rating with a one-line comment is helpful. If you'd like, I can send over a few bullet points based on our work together to make it even faster.

Thanks for considering it,
{{yourName}}

Post-NPS / Survey Follow-Up

When a customer has given a high NPS score or positive survey response.

Subject:

Thanks for the great score — one more ask

Body:

Hi {{firstName}},

Thank you for the {{score}} score on our recent survey — that really made our day. Feedback like yours keeps the team motivated.

I'd love to turn your experience into a testimonial we can share on our site. Would you be comfortable with something like this:

"[Draft testimonial based on their survey response]"
— {{firstName}} {{lastName}}, {{title}} at {{companyName}}

Feel free to edit it however you'd like. I won't publish anything without your explicit approval.

Thanks,
{{yourName}}

Tips for better results

  • Provide a fill-in-the-blank prompt. Most people want to help but stare at a blank page. Giving them structure like "Before X, we struggled with ___" makes it easy.
  • Draft the testimonial yourself and ask for approval. This is the fastest path to a polished quote and most customers prefer it.
  • For video testimonials, emphasize that raw and authentic beats polished. Customers worry about production quality — telling them a phone recording is perfect removes the barrier.
  • Time your ask right after a win: a successful launch, a strong report, or positive feedback. Don't ask during onboarding or after a support issue.

Why templates only get you halfway

The best testimonial requests are personalized — they reference the specific results the customer has seen and the exact moment that made them happy. A generic "would you write a testimonial?" is easy to ignore. "Your 35% reply rate increase was incredible — can we share that?" gets an instant yes.

Supapitch can pull in each customer's data and generate hyper-specific requests timed to their best moments. More personalized asks mean more testimonials collected with less effort.

Frequently asked questions

What's the difference between a testimonial and a case study?

A testimonial is a short endorsement — typically 1-3 sentences — used on your website, landing pages, or social media. A case study is a detailed narrative (500-1500 words) that walks through the challenge, solution, and results. Testimonials are quicker to collect and more versatile; case studies are more persuasive for complex sales.

Can I write the testimonial for the customer?

Yes — drafting a testimonial for their approval is actually best practice. Most customers want to help but don't know what to write. Draft something based on what they've told you, and ask them to edit it. This approach is faster, produces better quotes, and customers almost always appreciate the convenience.

How many testimonials do I need?

There's no upper limit, but aim for at least 5-10 on your homepage or main landing page. The key is diversity: different industries, company sizes, use cases, and job titles. Prospects look for someone who looks like them — the more varied your testimonials, the wider your appeal.

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