Re-Engagement Email Templates

Subject:

Still on your radar, {{firstName}}?

Body:

Hi {{firstName}},

We connected a few months ago about [topic/product], but the timing wasn't right. Totally fair — these things have their own pace.

I'm reaching out because [new reason: we launched a feature that solves X, your industry just shifted, or I saw your company announced Y]. Thought it might change the equation.

Worth a quick 10-minute catch-up, or should I check back later?

Best,
{{yourName}}

Subject:

We built the thing you asked for

Body:

Hi {{firstName}},

When we last spoke, you mentioned that [specific objection or missing feature] was the blocker. I wanted to let you know we've since [shipped that feature / addressed that concern / changed our pricing].

Here's a quick overview: [one-sentence description of what changed and why it matters].

Would you be open to taking another look? Happy to do a 15-minute walkthrough or just send a link you can explore on your own.

Cheers,
{{yourName}}

Subject:

Congrats on {{triggerEvent}} — quick thought

Body:

Hi {{firstName}},

I saw that {{companyName}} just [trigger: raised funding, hired a new leader, launched a product, expanded]. Congrats — that's a big move.

We chatted back in [month/year] about [topic]. Given what's happening now, I'd imagine [related challenge] is becoming more relevant. We've helped companies like [similar company] navigate exactly that.

Any interest in reconnecting? Would love to hear what's changed since we last talked.

Best,
{{yourName}}

Subject:

Should I close your file?

Body:

Hi {{firstName}},

I've reached out a couple of times and haven't heard back, which usually means one of three things:

1. The timing isn't right (totally fine — I can check back in a few months)
2. You've gone with another solution (no hard feelings)
3. You're buried in email and this keeps slipping (happens to all of us)

Just let me know which one and I'll adjust accordingly. A one-word reply works.

Thanks,
{{yourName}}